Retour la liste des raccourcis et au menu d'échappement
Putting customer satisfaction surveys into generalised use – and calling in specialized market research organizations to ensure they are conducted to a professional standard and participants can express themselves freely – is a priority for the Group. Progress was marked: 34% of all projects handed over were followed up by customer satisfaction surveys in 2007. 
When Bouygues Construction is acting as specifier, particularly in property development and PPP projects, it strives to lead its customers towards innovative environmental solutions. To aid this process, the Group has designed a tool to evaluate the sustainable development performance of residential projects while they are still at the design phase.
Using a battery of 120 questions, the software – known as Projection – establishes the profile of the project and measures its capacity to achieve the “housing and environment” label. Training is currently under way to enable sales teams to use the tools to direct their customers towards a pro-environmental approach.
vous êtes ici :
Home /
Sustainable development /
Economic and commercial challenges /
Customer relations
Customer relations
Foster a trusting relationship with our customers, based on consideration, transparency and innovation.
Consideration and transparency
Putting customer satisfaction surveys into generalised use – and calling in specialized market research organizations to ensure they are conducted to a professional standard and participants can express themselves freely – is a priority for the Group. Progress was marked: 34% of all projects handed over were followed up by customer satisfaction surveys in 2007.On matters of ethics, a vast employee awareness campaign is pursued, based largely on the Bouygues SA Code of Ethics, which is distributed to all the personnel. Training modules are designed to inform employees of the rules of conduct in terms of fair competition, business ethics and the fight against corruption.
Triple certification initiative
Strengthening the trust of stakeholders also involves a continual progress initiative based on the roll-out of an integrated Quality-Safety-Environment management system. Certification advanced yet further in 2007, particularly for safety and the environment. 57% of sales were generated in triple certified operating units.
Support customers in their own sustainable development initiatives
Using a battery of 120 questions, the software – known as Projection – establishes the profile of the project and measures its capacity to achieve the “housing and environment” label. Training is currently under way to enable sales teams to use the tools to direct their customers towards a pro-environmental approach.
Our leaflet