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Forward thinking

Our Prospective Lab decrypts trends, analyzes new initiatives and detects weak signals announcing ruptures.

Young people and housing: Swiss Army Knife, Open Door or Ready to Use?

In our previous article on the youth’s relationship with housing, we provided you with general trends on where young people live and their perceptions of housing. These lessons, drawn from a series of surveys carried out by JAM for Bouygues Construction among 1,000 young people aged between 18 and 25, led to the development of 6 model profiles, devised with young volunteers at a workshop following the survey. Today, we present you with the first three typical profiles, which give an insight into the different visions of housing that are cohabiting in the new generation.

28%

of the greenhouse gas emissions generated by digital technology

are due to network infrastructure.

What if, in the future, facial recognition was used in our towns ?

What if, in the future, facial recognition technologies went into general use in our towns and buildings? In China where this is already happening, the increasing use of such technology in both public and private spaces raises the spectre of mass surveillance and the risk of new attacks on privacy. While the number of experiments is increasing around the world and certain American towns are already taking the lead in preventing its use, the debate is beginning to take shape in Europe.

What if work sites were directly managed by thought in the future?

Operate your smartphone through thought; send a message or post a photo online without making any movement: are these practices worthy of a science fiction book in the process of becoming reality? In the future, will we have alternatives to the body for communicating with the outside world? This is the dream of the giants of the digital world who have thrown themselves enthusiastically into the field of Brain-Computer Interfaces (BCIs).

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