Tuesday December 20th, 2016
Bouygues Construction asked the My Serious Game agency to launch an innovative web series on Bouygues Construction’s new value system.
An increasingly significant role within companies has been given to creating a shared vision based on shared values and corporate culture.
Bouygues Construction understands this is a major area for consideration and has consequently drawn up a new value system for the year. Education engineers at My Serious Game and Bouygues Construction’s experts teamed up to create a web series aimed at raising awareness amongst employees about the new ethics update.
The end result of this partnership was the web series based on Bouygues Construction’s new value system, which includes: Commitment to health and safety, Ethics and compliance, Working together, Results-driven approach, Emphasis on innovation and new ideas, and Professional mobility.
The Fair Play series is made up of six 10-minute episodes. Video is the most popular format at the moment and has the advantage of engaging users and being easy to use.
A universally-recognised television format was chosen to encourage the maximum number of employees to adopt the values and inspire changes in behaviour. Part CSI, La France a Un incroyable Talent (the French version of Britain’s Got Talent) and Deal or No Deal, the approach of these famous shows has been adopted and applied to problems Bouygues Construction’s employees might come across in their daily work. The episodes are short, energetic, and exciting, rounded off by powerful storytelling. The stories also illustrate and promote good behaviour and best practices.
Each episode features an interactive challenge for users to assess their familiarity with the values dealt with in that episode in a fun, educational way. New questions will appear based on their answers to complete the self-assessment and make it easier for employees to learn about and assimilate the six values.
Here is the first episode :
“The life of a pilot” Every week, through three intimate and realistic portraits, we invite you to discover the daily life of a TBM pilot in action so that you can better understand the challenges of this job that is still little known to the general public. This week, the second episode will introduce you […]
8 March is International Women’s Day. A day to denounce inequalities. A day for society to move forward and modernise. On this occasion, Bouygues Construction is launching a recruitment campaign geared towards women, for more gender equality in the Group.
Cast in situ, precast twin walls, precast slabs, modular construction, 3D printing... how do you choose? This, in essence, is the research project being carried out by Emna Attouri, a PhD student participating in the Chaire Construction 4.0 research
Creating new spaces and experimental urban projects – whether they’re cultural, social or economic – revitalising spaces before their conversion for future use, making use of empty buildings, creating a dynamic in which members of the community can get involved, encouraging them to take part and to contribute to the creation of an area’s identity etc. A look at temporary urbanism-–building cities differently so that they can adapt to fit the changing needs of their inhabitants.
Intrapreneurial strategies, which consist of giving time to employees who have an idea for developing an innovative, end-to-end project with help, are now growing and winning over more and more companies.
What if, beneath the apparent gender diversity, the playground reveals that urban space is far from egalitarian?
The 19th, 20th and 21st of October are the days of architecture. For the occasion, Pierrick Beillevaire, founder of the architectural firm In Situ, shares with us his vision of architectural writing combined with the comfort of use. Winner of the Design, Build, Operate, Operate and Maintain (CREM) competition for the rehabilitation of the Tertre building at the University of Nantes, these choices have made it possible to make this campus an open space overlooking the city and a comfortable environment for a student life conducive to work.
Constructing the buildings of tomorrow with respect for the past — this is the ambition for the sponsorship agreement signed between Bouygues Travaux Publics and INRAP for a three-year period. A symbol of the relationship of trust created between both partners, this agreement underlines Bouygues Travaux Publics’ long-term commitment to supporting scientific culture and heritage […]
Are you passionate about geology, civil engineering and mechanics? Do you like team spirit and discipline? Then this job is made for you! …Bouygues Travaux Publics is offering the first TBM pilot training. Playing a key role in tunnel construction, a TBM pilot must have meticulous attention to detail. The project depends not just on […]
