Tuesday December 20th, 2016
Bouygues Construction asked the My Serious Game agency to launch an innovative web series on Bouygues Construction’s new value system.
An increasingly significant role within companies has been given to creating a shared vision based on shared values and corporate culture.
Bouygues Construction understands this is a major area for consideration and has consequently drawn up a new value system for the year. Education engineers at My Serious Game and Bouygues Construction’s experts teamed up to create a web series aimed at raising awareness amongst employees about the new ethics update.
The end result of this partnership was the web series based on Bouygues Construction’s new value system, which includes: Commitment to health and safety, Ethics and compliance, Working together, Results-driven approach, Emphasis on innovation and new ideas, and Professional mobility.
The Fair Play series is made up of six 10-minute episodes. Video is the most popular format at the moment and has the advantage of engaging users and being easy to use.
A universally-recognised television format was chosen to encourage the maximum number of employees to adopt the values and inspire changes in behaviour. Part CSI, La France a Un incroyable Talent (the French version of Britain’s Got Talent) and Deal or No Deal, the approach of these famous shows has been adopted and applied to problems Bouygues Construction’s employees might come across in their daily work. The episodes are short, energetic, and exciting, rounded off by powerful storytelling. The stories also illustrate and promote good behaviour and best practices.
Each episode features an interactive challenge for users to assess their familiarity with the values dealt with in that episode in a fun, educational way. New questions will appear based on their answers to complete the self-assessment and make it easier for employees to learn about and assimilate the six values.
Here is the first episode :
Challenger, which was built in 1988 to house all Bouygues’ business activities, has been the window onto the Group’s know-how for 30 years. Between 1988 and 2018, the headquarters have transformed, mirroring the change in the company. Here is a picture review of thirty years of constant progress.
From 17 to 19 June 2016, Inrap organised the 7th edition of the Journées Nationales de l’Archéologie (National Archaeology Days), a cultural and scientific event to promote awareness about the diversity of archaeological heritage. As Inrap’s major sponsor, Bouygues Travaux Publics was partner to the event, which resulted in 1,130 related events throughout the entire […]
Beneath the Florida sun, something new has risen up on the skyline of the most Latin city in the United States, Miami—the Brickell City Centre. Our subsidiary Americaribe has gone big for its first project in the country, with this vast 500,000 m² complex whose shopping centre opened in December 2016. Here are some images […]
In a consortium with Soletanche Bachy, Bessac and Sade, Bouygues Travaux Publics has won lot T3A of line 15 South of the Grand Paris Express, comprising civil engineering works between the stations of Pont de Sèvres and Fort d’Issy-Vanves-Clamart.
On the occasion of the renewal of the partnership for the period 2017-2020, read the interview between Marie-Luce Godinot, Director of Innovation and Sustainable Development at Bouygues Construction, and Marie Christine Korniloff, Deputy Director for Economic Affairs at WWF France.
The spirit of a place… People who live there can describe it best. Ivan, originally from Spain, tells us what he thinks of Singapore, where he has been working since 2013 as Deputy Supply Chain Manager of VSL. Life in the Singapore archipelago is enjoyable. For instance, it is very green — a blessing for […]
Bouygues Bâtiment Ile-de-France, Parisian subsidiary of Bouygues Construction, is the first construction company in France to set up a common tower, which is on the Tour Alto construction site in La Défense.
Are you passionate about geology, civil engineering and mechanics? Do you like team spirit and discipline? Then this job is made for you! …Bouygues Travaux Publics is offering the first TBM pilot training. Playing a key role in tunnel construction, a TBM pilot must have meticulous attention to detail. The project depends not just on […]
With the growing number of seniors in our societies and the changes in their lifestyle, it is necessary to rethink our vision of housing to conceive homes that better meet their new expectations. Find out about the proposals of our think tank, guided by the French sociologist Serge Guérin, to contribute to ageing well in […]
