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Lifestyle

“Living with… for the last year”

La Vie avec (Living with...) is a user-adjustable system for monitoring the adaptation of French habits and lifestyles, combining monthly quantitative surveys of a panel of 1,000 people and the management of an online community of 50 citizen-consumers. The quantitative data presented in this article is taken from an online survey conducted by ObSoCo (Observatoire Société & Consommation) on the Respondi panel from 19 to 26 January 2021 on behalf of Bouygues Construction in three survey areas: the ideal living environment, housing as a work environment and involvement in local and community initiatives.

Intensifying the use of existing buildings

How do we do more with less? Modern cities are faced with numerous challenges. They need to emit less carbon and halt urban spread into natural areas, while also having enough space to live in social harmony and in line with shifting trends (reconstituted families, telework, etc.). With these contradictory demands—acquiring more space with less sprawl—time becomes an unexpected resource. Some spaces in our buildings are used only for certain times of the day, week or year. For example, educational facilities are generally used around 20% of the time, while offices are used between 30% and 45% of the time. This means they can be used more, by finding new users and new ways to use them. Let’s look at a few concrete examples.

Young people and housing: Swiss Army Knife, Open Door or Ready to Use?

In our previous article on the youth’s relationship with housing, we provided you with general trends on where young people live and their perceptions of housing. These lessons, drawn from a series of surveys carried out by JAM for Bouygues Construction among 1,000 young people aged between 18 and 25, led to the development of 6 model profiles, devised with young volunteers at a workshop following the survey. Today, we present you with the first three typical profiles, which give an insight into the different visions of housing that are cohabiting in the new generation.

Air quality: housing’s new priority

We are what we eat, but we are also what we breath: more than 15 kg of air every day! And most of that air quality comes from confined spaces. We spend more than 80% of our time inside with many pollutants. New constructions could well bring a breath of fresh air…

Housing in the future

No aspect of housing has been spared, they are all being reinvented in accordance with three overarching principles: housing that is agile and custom-built, housing that is shared and open to the rest of the city, and housing that is sustainable and resilient.

Ageing well at home

The ageing population is not a new topic, but due to the acceleration and scale of the phenomenon over the coming ears, we must study this challenge and analyse its consequences for the housing supply.