It is the UK’s very first innovation centre that brings together a management school and an incubation centre for start-ups on the same site. This Hub will foster a conducive environment for Open Innovation by promoting knowledge and skills sharing between professionals, researchers, the public sector and private individuals. Situated at the entrance to the Keele University Science & Innovation Park, the 3-storey building will cover 4,200m2. Architects from the BDP firm have designed the project to meet leading environmental standards with, in particular, the aim of achieving BREEAM Excellent certification. The creation of this hub is part of the New Keele Deal, an ambitious investment plan led by the University, local authorities (Staffordshire County Council, Stoke-on-Trent City Council, Newcastle-under-Lyme Borough) and North Midlands NHS Trust university hospital centres which are committed to promote research and innovation in fields such as the environment, healthcare and medical technology. With this new project, Bouygues UK is once again demonstrating its capacity to back territories in their digital transformation, economic reorganisation and social change. The project is scheduled for delivery in the Spring of 2019.